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Frost & Sullivan Applauds Trustifi for Invigorating the Document e-Delivery Market with its Path-Breaking Platform
MOUNTAIN VIEW, Calif. – January 20, 2015 – Based on its recent analysis of the document e-delivery market, Frost & Sullivan recognizes Trustifi Corporation with the 2014 Global Frost & Sullivan Award for New Product Innovation Leadership. Trustifi’s trailblazing platform for B2C document e-delivery is designed to solve urgent business challenges while being aligned with end-user preferences. The platform can significantly disrupt electronic communication within the United States and, eventually, all over the world.
Trustifi uses patented postmark technology to record the time of delivery. This core feature is paired with a seamless user experience and advanced analytics to accelerate paperless adoption. In addition, it enhances customer engagement through strategic and personalized landing pages and audiovisual content.
Trustifi packs considerable levels of smart technology into its email and PDF documents, including advanced tracking capabilities. These features can alert a company when a document is viewed, what type of device and browser was used to read it, and the geographic location of the consumer. These insights help with iterative redesign for optimal update and customer engagement eventually helping companies reach their target online outreach goals.
“Trustifi is positioned as an electronic communication solution with low entry barrier and big promise, with the dual benefits of reduced document delivery costs and improved customer engagement,” said Avni Rambhia, industry principal, Frost & Sullivan. “As its mechanism is a push process, as opposed to the pull process that has dominated the industry to date, it is gradually winning mindshare. Early results indicate the push strategy could accelerate paperless adoption rates by 10-15 percent per year.”
Trustifi’s platform pushes out documents, including notices or bills, to a consumer’s existing inbox in regular email. Protection options for sensitive documents include encryption with persistent/static passwords or one-time passwords delivered via second channels, such as a SMS to a mobile phone.
“We are very pleased that Frost & Sullivan recognized Trustifi as the leader in e-Delivery innovation. This award is a testament to our entire team’s commitment to developing forward thinking solutions that help our clients accelerate their paper suppression and engage their consumers in meaningful ways,” said Peter Benisti, President & CEO of Trustifi.
Trustifi operates its platform on the cloud and offers licensing options for enterprise hosted client solutions. The portals it creates for its clients are fully branded with their corporate identity, down to the details of client DNS records and IP addresses, which indicate that all emails come from the corporate client. As such, the platform can easily scale up or down, and presents a trustworthy, immersive experience to the end customer.
From a deployment perspective, Trustifi interfaces into the client’s print stream and converts documents to PDF seamlessly. The platform is agile and flexible enough to handle millions of documents per day.
“Trustifi’s strength is ultimately the seamless experience it delivers to end consumers. Documents arrive in regular email and are simple to open and access, owing to the company’s use of standardized PDF, HTML and JavaScript technology,” said Frost & Sullivan Global Director, Mukul Krishna. “The opt-in process may be unfamiliar yet intuitive, and ongoing usage is both easy and engaging.”
On the strength of its patented innovations, intuitive design, compelling value proposition, and strong early interest from the consumer community, Trustifi has earned the 2014 Frost & Sullivan Global New Product Innovation Leadership Award.
Each year, Frost & Sullivan presents this award to the company that has developed an innovative element in a product by leveraging leading-edge technologies. The award recognizes the value-added features/benefits of the product and the increased ROI it offers customers, which, in turn, increases customer acquisition and overall market penetration potential.
Frost & Sullivan Best Practices Awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis and extensive secondary research to identify best practices in the industry.
About Trustifi Corporation
Trustifi Corporation is a provider of secure e-Delivery solutions focused on Financial Services, Healthcare, Government and Corporate Enterprise. Trustifi Postmarked Email empowers corporate communications by providing legal proof of sending to help manage risk and safeguard critical communications. Trustifi’s secure eDelivery solution is combined with its patented postmarking technology into an innovative and consumer-friendly Digital Mailbox that allows consumers to view and manage all of their bills, notices and statements in one place.
To download a copy of the Award Review go to www.trustifi.com or email us at info@trustificorp.com or call 1-877-887-8228.
About Frost & Sullivan
Frost & Sullivan, the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today’s market participants.
Our “Growth Partnership” supports clients by addressing these opportunities and incorporating two key elements driving visionary innovation: The Integrated Value Proposition and The Partnership Infrastructure.
The Integrated Value Proposition provides support to our clients throughout all phases of their journey to visionary innovation including: research, analysis, strategy, vision, innovation and implementation.
The Partnership Infrastructure is entirely unique as it constructs the foundation upon which visionary innovation becomes possible. This includes our 360-degree research, comprehensive industry coverage, career best practices as well as our global footprint of more than 40 offices.
For more than 50 years, we have been developing growth strategies for the global 1000, emerging businesses, the public sector and the investment community. Is your organization prepared for the next profound wave of industry convergence, disruptive technologies, increasing competitive intensity, Mega Trends, breakthrough best practices, changing customer dynamics and emerging economies?
Mireya EspinozaP: 210.247.3870F: 210.348.1003E: mireya.espinoza@frost.com
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