Email Tracking Software

Bulk emails, commercial sales emails, transactional email tracking software, and other mobile and desktop apps are primary tools for sales lead marketing, business development, customer support, finance, and legal. Email tracking software extends its ability to send and follow critical email messages to customers, business partners, and prospects through a user's inbox through Google Gmail or Microsoft M365 Outlook.

Trustifi email tracking software app records the clicks once the recipient opens an email sales marketing campaign message. Email tracking software tools will send notifications to senders that the email has opened and record all the detailed analytics. Email tracking solutions companies like Trustifi embed invisible pixels to better track emails in real time to support their clients' email tracking strategies.

The link between successfully tracking open messages starts with the ability to add these pixels. Pixel implants are way better than previous tracking functions. In 2021, the Trustifi innovative value engineering (VE) team migrated to pixel technology to deliver this capability with other features in the platform.

Are you interested in learning more about Trustifi's fully integrated features embedded within a central email security software platform, CRM tools, support for integrations with Microsoft M365 Outlook and Google Gmail, and its award-winning email tracking, postmark proofing, and notification tools for free?

What to try email tracking in real-time? Are you looking for a way to set when email opens for different email tracking purposes? Click here to schedule your first demo today! For more details, continue to read this fantastic blog below.

Tracking Emails With the Right Postmark Proof Solution

Top startup and small-to-medium (SMB) organizations using Gmail or Outlook software unfamiliar with an email tracking app, advanced statistics based on clicks, and postmark proofing tools. Eventually, organizations understood this software's emailing features were more like a certified digital email delivery solution for Outlook and Google Gmail inboxes. Like certified mail used by people, the post office monitors emails opened and requires exceptional tracking and notifications. A certified letter is a paid professional function that ensures delivery to the correct recipients who signed for it.

Email tracking is one of the free standout features within email marketing platforms. It supports the ability to alert once the person opens the message, track links in real-time, and use bounce and click-through rates to measure the success of their sales campaigns.

Email tracking will check if sales and marketing use a cost-effective open email track tool that measures results and provides up-to-date information for all messages opened. The ability to track messages opens up many opportunities for organizations to improve their marketing campaigns.

Sales marketing success based on sending emails is driven by creating a link between a personalized experience for each recipient’s inbox, hoping to increase their open rates and the number of people on their website monthly, resulting in more qualified leads. Postmark proof and email tracking features are critical to lead generation success, delivering the optimal customer experience, and creating a positive sender reputation.

Tracking software opened emails will remain at the top of every sales organization's mind. Sales leverages email marketing and communications as its central means to connect with internal and external teams and potential customers, opens up the ability to improve customer satisfaction, and creates official documentation for legal review or compliance auditing.

Trustifi's free digital tracking app has become the digital post office, allowing users to postmark and follow all emails sent through M365 and Gmail users' inboxes. Trustifi's various integrations help organizations connect this capability with other digital marketing software platforms, including notifications.

Trustifi continues to drive innovation by releasing additional well-integrated capabilities, including email tracking software and a postmark proofing app, which made it the free digitally certified email capability.

What Makes Trustifi The Right Solution?

The email tracking app works well with email sales marketing software providers, including HubSpot. Trustifi's free email tracking software solution started as a security protection and reporting capability. This software functionality aligns strongly with government messaging privacy regulations and serves small business markets. Many small businesses leverage Trustifi email security software because they make it easy to add features, including email tracking, at no extra cost.

Trustifi also complies with privacy laws for federal communication.

Supporting European Union Privacy Regulations

Trustifi’s tracking email services record several actions, including clicking on embedded links and delivering exemption capabilities within the European Union (EU). The email tracking and proof feature must have an opt-in and opt-out function to comply with compliance and privacy regulations.

“Under the General Data Protection Regulation (GDPR), a user may block any attempt to track their emails or any actions they execute.”

Privacy within the EU extends the user's ownership of all content. Trustifi supports this technology requirement to comply with GDPR.

Email Tracking and Postmark Proof Tools for Different Industries

Many sales organizations operating in regulated industries, including finance, government, and insurance, need the ability to audit the emails they send to another inbox. Trustifi's analytics and reporting engine shows when sales messages are received, clicked, forwarded, and printed using embedded telemetry and email tracking. Sales teams also gain considerable insight into the clicks on emails their prospective clients execute when they send out initial business development queries.

Support for E-Discovery and Legal Reviews

Specifically, the ability to track emails is strategically important during e-discovery for any company facing legal hold requirements or lawsuits. Customers leveraging Trustifi's email archive gain additional free capability by leveraging email tracking and postmarking. The client's legal counsel can access the link to the original Gmail or M365 Outlook message and the vital monitoring and postmark attributes during a legal situation.

• Did the other party receive the emails in their inbox? (free email tracking)
• Did the party forward the message internally or externally within their organization? (free email tracking, archive, and reporting)
• Did they choose to delete the message from their inbox? (archive)
• Did they print the message before deletion? (archive)
• Did the user activate any links within the emails? (archive)
• Did the receiving party block the ability to track the email?

Trustifi's free email tracking and postmark extend this ability to clients at no additional cost.

Integrating Email Tracking With Third-Party Tools

Many email campaigns generate sales leads or create new sales opportunities with the initial install base for most businesses. Trustifi integrates exceptionally well with Global Relay, Microsoft CRM, M365, HubSpot, Gmail, and a link to a customer relationship management or CRM tool, Salesforce.com. To assist contacts, Trustifi places sales emails into marketing automation platforms like HubSpot and CRM tools to help improve open conversion rates and feed advanced marketing analytics within these platforms. The ability of sales and marketing departments to track emails helps build a response experience, including sending additional product information or inviting an upcoming seminar.

Small businesses rely on marketing CRM automation tools to help identify, connect, and grow their client base, especially top executives within these organizations. Trustifi’s postmark proof and email tracking capabilities fit well into this market because Trustifi has already integrated the solution into its centralized management console for free.

Support for Email Domain Authentication

Businesses sending emails want to avoid getting messages in spam folders within Gmail and M365. They rely on Trustifi's strong DNS security, including leveraging DMARC, DKIM, and SPF to ensure delivery of their client's sales emails and improve their sender reputation and the ability to track. Trustifi encourages all clients to leverage domain authentication to ensure their messages get received from their sender domain.

Enabling DMARC helps organizations ensure hackers do not spoof their IP addresses or send domains, blocking their sales emails from being delivered.

Why Choose Trustifi?

Trustifi's email tracking and postmark proof function help businesses meet their business requirements for sending certified emails digitally to help create more leads. Customers leveraging Trustifi for email security already gain free access to the email track function. This free tool developed by the VE team integrates with Trustifi's other protection layers, such as inbound shield, outbound shield, DLP, email encryption, archive, and security awareness training.