What Are The Top 5 Anti-Phishing Solutions of 2024?

Organizations wanting to extend their email security strategy need to invest in anti-phishing software tools to help address ongoing potential threats from suspicious emails. Email attacks based solely on virus attacks are a thing of the past. Hackers continue to enhance their attack strategies by leveraging artificial intelligence (AI) and machine learning(ML) tools to create near-perfect messages.

Cloud-based email security providers like Trustifi combine the most comprehensive anti-phishing defensive strategy powered by AI. This defensive AI from Trustifi has been proven to stop zero-day attacks, ransomware malware embedded with malicious messages, and outbound data exfiltration.

Organizations that do not invest in anti-phishing will continue to face endless exploits and more potential risks from hackers, cybercriminals, and scammers.

How Important Is It For Organizations to Understand Email Phishing Attacks?

In 2024, close to 3.4 billion phishing emails are estimated to be sent globally daily. Google, Microsoft, and Yahoo email block close to 100 million of these messages per day. The rest is up to organizations, individuals, and governments to block the rest of these phishing threats.

Powered by adversarial AI tools, hackers, like other organizations, still grasp artificial intelligence capabilities, capture security telemetry information, and feed this data into their large language models (LLMs). These LLMs empower hackers to adjust their email phishing attacks based on the data captured, including where their rogue messages became blocked and where their victims clicked.

AI gives hackers the ability to geo-locate their attacks and increase their velocity. Previously, hackers relied on manual adjustments to their scripts. AI automated the attack with excellent efficiency and precision. Hackers using all forms of email phishing, including leverage AI, including:

• Whaling: This attack method specifically targets CEOs, heads of State, and high-level government officials.
• Spear Phishing: This attack method targets a specific person or a group within an organization.
• Clone Phishing: One of the most challenging email phishing methods, clone leverages previously stolen content from a victim’s email and places it into the new message. The cloned content is complex for most anti-phishing tools to detect.

Organizations wanting to stop AI-generated phishing attacks must deploy AI-powered email phishing tools. Only AI-powered tools for email defense can stop adversarial AI email phishing attacks.

What Are The Key Features Embedded Within Anti-Phishing Tools?

Successful anti-phishing tools need to contain the following:

• Detect malicious content, low-text content, malicious links, and rogue attachments.
• Prevent email phishing attacks by leveraging several inbound filters, domain authentication including DMARC, DKIM, and SPF for domain impersonation, recognizing hostile language within the text, and scanning the attachment to look for malware.
• Migrating against adversarial AI content is the top capability required for anti-phishing. The ability to quarantine a message with high accuracy before its delivery to the end user is optimal for this protection layer.
• The anti-phishing deep scanning function performs exceptionally well and with no latency toward email delivery.
• Ultimately, anti-phishing solutions need to be user-friends. Users need to access their own quarantine and release emails.
• All anti-phishing tools need to be integrated into a total solution for email security, not just a standalone device or virtual machine.

Note: Legacy secure email gateways (SEG) and first-generation behavior-based email security engines are no match for adversarial AI attacks.

What are the Top Five Anti-Phishing Tools and Services?

Organizations have several options when considering enabling anti-phishing tools. The current email security market continues to expand with new offerings. In contrast, existing vendors continue to enhance their offerings with new advanced features, including data loss prevention, AI, ML, and better monitoring functions.

The following is a list of the top five anti-phishing tools available in 2024.

Trustifi:

Trustifi is globally considered one of the best anti-phishing tools in the market, powered by several mature AI engines. Trustifi’s solution leverages several integrated capabilities, including outbound DLP, email encryption, ransomware protection, archiving, and data tokenization. Leveraging Trustifi’s platform, organizations gain a much tighter proactive security posture to help stop future AI-based attacks from stealing client data.

Mimecast: Mimecast’s unified email security solution incorporates several integrated capabilities: anti-phishing, email encryption, and malware protection. Mimecast leverages several third-party integrations within its solution. A good portion of the overall email security capabilities is externally developed.

Agari:

Excellent for clients wanting to leverage email authentication combined with anti-phishing protection layers, Agari delivers exceptional protection with an ease-of-use strategy.

Abnormal Security:

Abnormal’s market-leading target security strategy focused on anti-phishing, anti-malware, and anti-virus delivers optimal client results. Their threat intelligence and threat modeling capabilities provide a solid complement to their anti-phishing strategy and identity theft.

Avanan:

Avanan’s market-leading approach to email security starts with preventing email phishing content, malware, and phishing attacks with a very easy-to-use management console and user experience. Clients rave about the solution’s ability to stop zero-day attacks, business email compromise attacks, and domain impersonation attacks.

What Are Some Common Strategies When Deploying Anti-Phishing Tools?

Organizations wanting to stop the constant flow of advanced email phishing attacks need anti-phishing tools that are fluid and agile yet aggressive protection barriers. Deploying anti-phishing at the most critical front-end entry points into your email solution is essential to preventing these attacks.

Google, Microsoft, and Yahoo Mail provide adequate protection against email viruses, spam, and malware. However, these providers stop only a small percentage of email phishing traffic. Organizations deploying anti-phishing tools must ensure this protection layer is at the top of the security stack. Trustifi’s anti-phishing capability is a solid complement to the existing Microsoft 365 and Google Workspace email protection.

Here are some example strategies for deploying Trustifi with Microsoft 365 and Google Workspace.

Deployment With Microsoft Office 365:

Organizations looking to boost protection for their M365 users can integrate with Trustifi, a strong Integrated cloud email security (ICES) provider. Trustifi’s advanced AI email security platform is designed for the cloud and works seamlessly with M365 email services. By enabling Trustifi’s advanced inbound filtering, organizations can add an extra layer of security to complement Microsoft’s existing measures. Trustifi also offers features like data loss prevention, threat intelligence, email encryption, data tokenization, and email archive services, and all managed through a single console.

Deployment With Google Workplace:

Third-party providers such as Trustifi can enhance Google Workspace email security by offering a consolidated management console and plugin that simplifies the user experience.

Trustifi’s investment in their Google Workspace plugin simplifies several user functions by empowering them to execute the following functions:

• Release their emails from quarantine
• With a single click, the user can send military-grade encrypted messages quickly.
• User has full access to their email archiving messages for ease-of-use search.

Trustifi Anti-phishing tools identify and block phishing attempts in real time, protecting individuals and organizations from potential financial, data, and reputation harm caused by phishing attacks.

Case Study: Success in Deploying Anti-Phishing Tool Deployments?

Anti-phishing prevention from Trustifi continues to deliver much-needed protection against AI-generated phishing attacks.

Here are a few case studies from clients who recognize how critical anti-phishing tools are in protecting their business.

Case Study 1:

Roche Bros. Supermarkets.

Family-owned-and-operated Roche Bros. Supermarkets have nurtured a tradition of the community since 1952.

The Challenge: Reduce the cost of email security while scaling up new protective layers to address the need to encrypt all email communications and better reduce spam, email phishing attacks, and other suspicious activity, all integrated into a single management console.

The Solution: Trustifi exceeded Roche Bros’ expectations by delivering an easy way for end-users to send encrypted messages and a secure method for their suppliers to decrypt the email safely. With the same platform, Trustifi delivers exceptional anti-virus, anti-malware, and AI-powered anti-phishing protection fully integrated with the email encryption solution and data loss prevention.

Quote from the Client:“I was delighted with Trustifi AI. This next-generation email protection layer protects our organization by stopping malicious spam and phishing links from reaching users. “

John Haddigan – Vice President of Information Technology at Roche Bros. Supermarkets

Case Study 2:

Peju Winery

Named “BEST WINERY IN North American” by the Discoverer Blog, PEJU Winery began with Tony Peju daring to sell wines in an informal facility: the garage at their vineyard estate in Rutherford, Napa Valley.

The Challenge: After months of deployment challenges with Mimecast’s 3rd-party vendor and countless delays with their support, email spam and phishing messages continued to pass through to Peju’s employees. The continuous problem of handling quarantined emails burdened their IT department and the users. The limited IT staff had to go through several steps to get emails released, often taking hours to release a few messages.

The Solution: Trustifi’s full suite pricing model enabled the winery to access an advanced AI cloud-based email security platform with full integration, including AI-powered anti-phishing, anti-virus, anti-malware, DLP, email encryption, and archiving into a single management console.

Customer Testimonial: “In 20 years of IT management, Trustifi has delivered the best service, support, and onboarding while offering management one of the easiest email security platforms. Trustifi should be at the top of the list for any organization needing email security.”

Chad Culbreth is the IT Manager of Peju Winery, Napa Valley, California.

What Are The Challenges with Phishing Detection and Prevention Tools?

Deploying any security solutions comes with inherent risks. These risks deliver various levels of impact to the organization. Some of these risks resolve themselves over time, while others become persistent and impactful to the business.

Here are some examples of challenges when deploying anti-phishing tools.

False Positives: False positives have hindered clients for years. IDS, early firewalls, and endpoint security solutions created this challenge for clients to manage. False positives block known good sites, often leading to interruptions in business operations, causing users to mistrust the tool.

Unauthorized Access: Some anti-phishing tools, such as a password or code, may require users to authenticate to access specific capabilities or features. An authorized user could access a message quarantine and release it without knowing its actual use. This breach could trigger a ransomware attack within the organization.

Inability to detect new phishing scams promptly: AI-powered email phishing attacks happen far more rapidly than in previous years. Hackers alter their attacks strategically, leveraging their version of AI. This automated quick change is a challenge for many anti-phishing solutions lacking in mature AI defensive capability, exposing them to exploits and other persistent threats.

Initial Cost and Operational Expenses: Anti-phishing, especially AI-powered, can be expensive. These new solutions require extensive capital investment in developing Large Learning Models (LLMs) and hiring experienced AI and data scientists and security engineers to create and manage the solution. Organizations deploying anti-phishing services must ensure they have access to security engineers to optimize this adaptive control and protect the organization. Underfunding the operations of anti-phishing resources leads to fewer results than expected.

Management and User Complexity Challenges: Security solutions need to manage themselves. Organizations wanting to maximize their investments must reach the preferred solution’s management operational overhead. Many anti-phishing tools come quickly until the client enables additional and more complex features. This additional enablement may disrupt their user community. Anti-phishing tools must be easy to use and manage with less overhead and time.

FAQ: Anti-Phishing Tools and Services.

Question 1: How do anti-phishing tools work?

Answer 1: Anti-phishing tools leveraging AI use real-time algorithms to help detect and protect users from next-generation email phishing. The detection engines powered by AI are critical when the inbound scanning checks every aspect of the message, looking for malicious text, links, or images with embedded malware.

Question 2: Can organizations deploy anti-phishing solutions as a standalone or integrated into an existing solution?

Answer 2: We recommend researching solutions integrating anti-phishing with other email security solutions, including DLP, email encryption, and archiving. Next-generation email attacks focus on several parts of the attack surfacing. Attempting to manage point product solutions will require additional labor costs and complexity.

Question 3: Does every organization need anti-phishing?

Answer 3: Yes, regardless of size, market, or location, every organization experiences email phishing attacks.

Conclusion: Strengthening Cybersecurity with Anti-Phishing Tools.

Proactive email security is a layered approach to stopping email phishing, business email compromise, domain impersonation, and credential theft. Enabling AI-powered email security defensive solutions like Trustifi, with their full integration into several layers of protection, helps organizations stay one step ahead of hackers leveraging adversarial AI tools.