Data Tokenization has become increasingly critical for organizations needing to meet compliance obligations while preventing unauthorized access to corporate data without always encrypting every email.
Meet Trustifi’s Tokenization. Trustifi is the only company to offer data tokenization for the email channel. Instead of encrypting an entire email, only the sensitive information becomes replaced with a random string of characters, known as a token.
This innovative method maintains the clarity of the email while only encrypting the sensitive information, ensuring secure, and productive communication.
This blog is a guide to determining your requirements for tokenization through the email channel, focusing on compliance and the value of Trustifi’s email security platform to support this new security capability.
What is Tokenization?
The tokenization technique involves generating a random sequence of numbers, known as a token, and associating them with potentially sensitive data like payment account numbers. Instead of passing complete confidential information over multiple platforms with partial security measures, it tokenizes personal data when credit cards become swiped, dipped, or entered over the internet.
Here is an example of the Trustifi data Tokenization Solution:
- SSN: [US_SOCIAL_SECURITY_NUMBER] – In place of numbers, it placed letters to obfuscate the data.
- My driving license number: [DRIVERS_LICENSE_NUMBER] – The solution randomly places numbers in place of the actual driver’s license number.
Instead of encrypting the entire message, Trustifi obfuscates the sensitive data, allowing the recipient to see the other parts of the message with the ability to authenticate and open the complete message with the exposed details.
Trustifi keeps the secret information about the token in highly secure token vaults.
What Problems Does Tokenization Solve?
Companies that need to comply with various financial and security policies, data compliance risks, regulations, or privacy requirements are using tokenization solutions to minimize the spread of sensitive information, reduce the risk of exposure, and ensure adherence to these standards. Tokenization of data helps organizations against cyber threats against their data by obfuscating without changing the data itself.
Organizations also have the option to leverage the de-tokenization process. This process removes the placement of alphanumeric characters while returning the view of the content to the original state. De-tokenization can apply to specific data sets without disclosing particular compliant fields.
Improving Productivity and Open Rates with Data Tokenization
Email open rates are essential for organizations sending messages. Many factors come into play when considering the challenge of improving messaging opening and readership. Unattractive subject lines, time of day, and email encryption enabled affect open rate measurements. Ideally, organizations strive for a 17% to 25% open rate for each email message. The open rates will likely improve by enabling data tokenization in place of full message encryption. Users accessing the message without the need to log in to a separate site to decrypt the email is an essential benefit of data tokenization.
What is the Difference Between Data Masking and Tokenization?
Data masking covers up sensitive data preventing unauthorized access by hackers and cybercriminals. Tokenization replaces the characters within the sensitive data with system-generated alphanumeric values.
Tokenization is more secure because the process is reversible and does not alter the actual data.
Solving PCI Compliance Requirements With Tokenization
Tokenization helps reduce the PCI Scope specifically to DSS requirement #3 of protecting cardholder data at rest by eliminating the need to store such confidential information. So, this critical demand is fulfilled by never having such sensitive cardholder data reach your systems.
Industries subject to financial or privacy rules need more secure tokenization solutions to minimize the circulation of specific details while obfuscating critical data leaving the organization. Tokenization helps organizations show their commitment to compliance responsibility to their customers, regulators, and partners.
Growing Adoption of Tokenization Across Many Industries
COVID-19 stressed the need for tokenizing personal vaccination information. Despite healthcare organizations being the most significant users of tokenization, organizations of all sectors have seen the value in using a data obfuscation technique.
Tokenization trust architecture mitigates the financial damage businesses suffer from data loss. In the event of an attack, personal information won’t be exposed and thus is less likely to be stolen. Although tokenization alone cannot prevent a breach, it can help minimize its consequences.
Trustifi’s Tokenization Integration into the Email DLP Strategy
Email messages are a vital part of our daily communication, but they can also be a security risk. Sensitive information, such as personal or financial information, can easily fall into the wrong hands if emails are intercepted or hacked. Email security platforms supporting Data Loss Prevention by encrypting outbound messages now have an additional weapon to combat the ever-changing threat landscape.
Tokenization by Trustifi allows a recipient to see your entire email, just like any other email, right from their inbox without having to decrypt or go through any additional steps.
Traditionally, the solution to this problem has been to encrypt the entire email, making it only possible to open with a decryption method. But this method has its limitations. Encrypting the whole email can make it difficult to open, search and organize.
- It’s just a click away if they need to see the sensitive information.
- By tokenizing sensitive data, emails can be searched and organized as usual. Even if an unauthorized person were to gain access to the tokens, they could not access the original sensitive data.
- Additionally, tokenization is a more efficient method of protecting sensitive data, as it doesn’t add extra layers of encryption and decryption, which slows down communication.
Why Trustifi?
The most valuable asset to any organization, other than its employees, is the data in its email–and Trustifi’s fundamental aim is keeping clients’ data, reputation, and brand safe from all threats related to email. With Trustifi’s Inbound Shield, Data Loss Prevention, Data Tokenization, and Email Encryption.
With Trustifi vendor consolidation and reduction of resource cost allocation, they align with the needs of small and midsize clients while not compromising on email protection, all with a single pricing model.
Trustifi’s email detection and response (EMDR) offers clients access to experts to assist with the implementation.
Culture
As a global cybersecurity provider of both inbound and outbound email protection, Trustifi currently supports customers from countries including the USA, Canada, Brazil, the Dominican Republic, the UK, the Netherlands, India, the UAE, China, Japan, Cyprus, the Philippines, and more. The company has also developed “One-Click Compliance” capabilities that cater to world security regulations, including PDPO for Hong Kong, POPI for South Africa, GDPR for Europe, and LGPD for Brazil.
So, if you send emails with sensitive information and want a simple and streamlined solution to keep your data safe that’s also easy to access, reach out to Trustifi today for a free demo!
